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EDITOR'S NOTE
Dear reader
In this week's top contact centre and CRM news, changes in our economy mean consumers are more cash-strapped, creating a need for initiatives and alternative ways of supplying what people need at better prices.
Also this week, read about how two SA companies set up an entire outbound call centre in less than three weeks, made 300 sales and established a closing rate of 11% in a market standard of 5%.
In other news, while SA faces a severe shortage of skills as qualified people leave the country, corporations are facing a similar brain drain as people with intricate knowledge of business processes and policies retire or move to greener pastures.
As always, we welcome your comments and suggestions - feel free to e-mail me at any time.
Have a great weekend, till next time,
Kirsten Doyle
kirsten@itweb.co.za


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Ashogan Ramsammy, product manager at QPC (MEA)
Q: What is the major trend you are seeing in your industry?
A: Speech analytics is one of the most talked about topics in the contact centre industry today. When it comes to reporting and gathering of data, contact centre managers and senior management have an abundance of reports and tools to deliver this information, but these tools lack the intelligence that analytics offers to proactively address performance issues that affect the complete customer experience.
Speech analytics provides managers with automated insights and recommendations. These tools capture, structure and analyse both structured and unstructured data to find trends. In some cases, they even suggest actions that need to be taken to address issues as they occur.
Today, there are two trends I see developing in the speech analytics arena. The first has been dubbed 'client experience analytics' (CEA) by some industry experts. The second trend is referred to as 'user desktop analytics' (UDA).
Even though we are in recessionary times, recent market research has shown the number of CEA and UDA application implementations will grow by an average of 90% in 2009, and 60% in 2010 - making it a trend worth noting.
Q: What is your favourite personal quote?
A: Our greatest glory is not in never falling but in rising every time we fall. (Confucius)
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Automated attendant: A voice processing capability that automates the attendant function. The system prompts callers to respond to choices (eg, press one for this, two for that) and then coordinates with the ACD to send callers to specific destinations. This function can reside in an on-site system or in the network.

Sandra Galer, regional director of operations Gauteng, Merchants
One of the questions I am frequently asked is 'what level of shrinkage should I build into my call scheduling?' On the face of it, it's a simple question, but someone may as well ask 'how long is a piece of string?'
It all depends on the characteristics of your call centre. Typically, low shrinkage (or a high occupancy) is related to a long time to answer, short call duration, high volume of calls, large numbers of staff and well spread and predictable call arrival patterns.
On the other hand, a high shrinkage (or low occupancy) is required when there is the opposite of any or a combination of the points above, they will all contribute to reducing the efficiency of your call centre.

- Operators snub interconnect concerns
Mobile operators remain unmoved by the controversy surrounding high interconnect costs.
- MTN, Bharti deal drags on
Analysts see the extension as a sign that the parties are keen to go ahead with the merger.
- Wireless takes the next step
The next generation of wireless technology may lead to a seamless 'network of networks'.
- 'Vodacom scammer' out on bail
The engineer is released on R15 000 bail, but his co-accused has yet to have a bail hearing.
- Cable fault cuts off West Africa
In today's technology roundup: Cable fault cuts off West Africa, hacker loses extradition appeal, Amish farmers lose RFID battle, US file-sharer gets $700 000 fine, and Firefox hits a billion.
- Forma Viva selects Softline Accpac
Vizi Consulting implemented two Accpac solutions at the jewellery retailer.
- MIP helps Covision
The life insurer has grown steadily through the use of MIP's SaaS solution.
- Thomson Reuters Legal chooses Emerald
Emerald Consulting has been selected as an authorised reseller of the company's products and services.
- Aricent supports Soweto training school
Dipalo School has received funding and new PC hardware donations to the value of R51 250.
- Polycom VVX 1500 C phone certified
TekVizion has certified the phone for use with Cisco Unified Communications Manager 6.1 and 7.0. [Local rep: Zycko]
- SMC expands SharePoint offering
SharePointKonsult is a dedicated business unit that will focus on all things SharePoint.
- Tellumat Defence exhibits at MICSSA
The company presented an industry paper about using commercial-off-the-shelf technology in military applications.
- Communications ministers get talking
Resources, funding and expertise to execute ICT projects are still the biggest African challenges, says the communications department.
- R50m BEE investment for SunScape
The funding will be used to increase black participation in the aerospace industry, says the National Empowerment Fund.
- VOIP market grows in SA
The number of VOIP users in the country is expected to reach 100 000 within the next three years, says Pieter Botha, operations director at Skycall.
- Oracle Accelerate unveils 41 solutions
The company has reached its milestone of delivering more than 300 software applications to SMEs.
- Customer relations crucial
CRM technology can help to put companies ahead of their competition, says Roger Strain, director of Liquid Thought.
- Vodacom's Dot Field resigns
The long-serving Vodacom mouthpiece will continue to consult to the network operator.
- Telcos get VOIP warning
In this World Wide Wrap: Telcos get VOIP warning, VOIP to go virtual, and MyWay drives TV VOIP.

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Green IT What: The Green IT Summit has been designed to provide IT users with practical insights into developing an IT strategy that will transform their IT and data centre operations to become more cost-effective, energy-efficient and eco-friendly. Date: 18 August Where: The Forum, Bryanston Web: http://www.itweb.co.za/events/greenit/2009/
BPM Summit and Awards What: This event will explain how to create a single partnership of people, processes and technology to drive the successful implementation of BPM in an organisation. The summit will also see the launch of the BPM Excellence Awards, which celebrate the achievements that lead the way in BPM implementation in SA. Date: 25 to 27 August Where: Montecasino, Fourways Web: http://www.itweb.co.za/events/bpm2009/
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Energy efficiency
The multifunctional hall of the BMW Welt energy-efficient factory was designed as "a solar-heated, naturally ventilated sub-climatic area." The air flow is generated by thermal currents and turbulences that start on the building's facade and roof, which are guided by strategically placed vents across the structure.
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Ever thought of a correlation between bars and call centres? In 2007, India decided to close bars earlier in an attempt to minimise DUI cases. This just happened to minimise the call centre workforce as well. Night life for call centre workers became a thing of the past and for people who work in the wee hours of the night, this was one of the few perks they really needed.
The rise in offshore call centre employment also contributed to the rise of cigarette smoking in the Philippines. In a recent Inquirer article, studies show that smoking is very common among outsourced call centre representatives as a form of stress relief.
Graveyard shifts are thought of as stressful and associated with a decrease in mental alertness. However, a 1999 study shows employees who have to work the night shift are actually more attentive than other workers when they go back to the day shift.
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All about perception
"Perception of service levels is a major reason that customers churn, and retaining customers is cheaper than acquiring new ones."
Dave Paulding, Interactive Intelligence's regional sales director for UK, Middle East and Africa
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