EDITOR'S NOTE

Kirsten Doyle Dear reader

In this week's top contact centre and CRM news, changes in our economy mean consumers are more cash-strapped, creating a need for initiatives and alternative ways of supplying what people need at better prices.

Also this week, read about how two SA companies set up an entire outbound call centre in less than three weeks, made 300 sales and established a closing rate of 11% in a market standard of 5%.

In other news, while SA faces a severe shortage of skills as qualified people leave the country, corporations are facing a similar brain drain as people with intricate knowledge of business processes and policies retire or move to greener pastures.

As always, we welcome your comments and suggestions - feel free to e-mail me at any time.

Have a great weekend, till next time,

Kirsten Doyle
kirsten@itweb.co.za

 

 

TOP STORIES

 

WORLD WIDE WRAP

Ashogan Ramsammy, product manager at QPC (MEA)

Q: What is the major trend you are seeing in your industry?

A: Speech analytics is one of the most talked about topics in the contact centre industry today. When it comes to reporting and gathering of data, contact centre managers and senior management have an abundance of reports and tools to deliver this information, but these tools lack the intelligence that analytics offers to proactively address performance issues that affect the complete customer experience.

Speech analytics provides managers with automated insights and recommendations. These tools capture, structure and analyse both structured and unstructured data to find trends. In some cases, they even suggest actions that need to be taken to address issues as they occur.

Today, there are two trends I see developing in the speech analytics arena. The first has been dubbed 'client experience analytics' (CEA) by some industry experts. The second trend is referred to as 'user desktop analytics' (UDA).

Even though we are in recessionary times, recent market research has shown the number of CEA and UDA application implementations will grow by an average of 90% in 2009, and 60% in 2010 - making it a trend worth noting.

Q: What is your favourite personal quote?

A: Our greatest glory is not in never falling but in rising every time we fall. (Confucius)

 

CLEARING THE FOG

Automated attendant: A voice processing capability that automates the attendant function. The system prompts callers to respond to choices (eg, press one for this, two for that) and then coordinates with the ACD to send callers to specific destinations. This function can reside in an on-site system or in the network.

WEEKLY ROUNDUP

Sandra Galer, regional director of operations Gauteng, Merchants

One of the questions I am frequently asked is 'what level of shrinkage should I build into my call scheduling?' On the face of it, it's a simple question, but someone may as well ask 'how long is a piece of string?'

It all depends on the characteristics of your call centre. Typically, low shrinkage (or a high occupancy) is related to a long time to answer, short call duration, high volume of calls, large numbers of staff and well spread and predictable call arrival patterns.

On the other hand, a high shrinkage (or low occupancy) is required when there is the opposite of any or a combination of the points above, they will all contribute to reducing the efficiency of your call centre.

MORE NEWS

REUTERS NEWS

 
EVENTS

Green IT
What: The Green IT Summit has been designed to provide IT users with practical insights into developing an IT strategy that will transform their IT and data centre operations to become more cost-effective, energy-efficient and eco-friendly.
Date: 18 August
Where: The Forum, Bryanston
Web: http://www.itweb.co.za/events/greenit/2009/


BPM Summit and Awards
What: This event will explain how to create a single partnership of people, processes and technology to drive the successful implementation of BPM in an organisation. The summit will also see the launch of the BPM Excellence Awards, which celebrate the achievements that lead the way in BPM implementation in SA.
Date: 25 to 27 August
Where: Montecasino, Fourways
Web: http://www.itweb.co.za/events/bpm2009/



 
 
PIC OF THE WEEK

Energy efficiency

The multifunctional hall of the BMW Welt energy-efficient factory was designed as "a solar-heated, naturally ventilated sub-climatic area." The air flow is generated by thermal currents and turbulences that start on the building's facade and roof, which are guided by strategically placed vents across the structure.



 
QUICK FACTS

Ever thought of a correlation between bars and call centres? In 2007, India decided to close bars earlier in an attempt to minimise DUI cases. This just happened to minimise the call centre workforce as well. Night life for call centre workers became a thing of the past and for people who work in the wee hours of the night, this was one of the few perks they really needed.

The rise in offshore call centre employment also contributed to the rise of cigarette smoking in the Philippines. In a recent Inquirer article, studies show that smoking is very common among outsourced call centre representatives as a form of stress relief.

Graveyard shifts are thought of as stressful and associated with a decrease in mental alertness. However, a 1999 study shows employees who have to work the night shift are actually more attentive than other workers when they go back to the day shift.

 
 
quote of the week

All about perception

"Perception of service levels is a major reason that customers churn, and retaining customers is cheaper than acquiring new ones."

Dave Paulding, Interactive Intelligence's regional sales director for UK, Middle East and Africa


Publisher - Jovan Regasek  |   Editor-in-chief - Ranka Jovanovic  |   Editor - Kirsten Doyle

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